Slide of hand, viral marketing.

In an elaborate scheme, Molson and Lee pulled a fast one to fool the radio and blogging community into thinking they were getting tossed off the air by the efforts of a “blown out” blogger named Cyndi, only to announce they are starting a FM morning radio show on 97.7 Alice.

I still hate Cyndi. You should have seen the rebuttal I had typed up (delete).

1 Response to “Slide of hand, viral marketing.”


  1. 1 ThirtyWhat

    What the HELL? It wasn’t real? I feel used …

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